Case Studies

As a leader in the D2C clothing industry, Mugsy Jeans relies heavily on making the most of its digital operations to connect with customers. But on Facebook - the brand’s most important advertising platform - that wasn’t happening. Behind the scenes, Facebook’s default attribution model was taking more credit than it deserved for conversions. So Mugsy Jeans turned to Oh 1 to sort it out. We knew we had to find a solution that, like their jeans, was a perfect fit. To do it, we developed a more accurate model that optimized their online advertising strategy for Facebook. Our work resulted in helping Mugsy Jeans to scale spend and revenue at the same time by more than 200%, while improving ROI by 18%.

Since launching in 2014, JiMMY Bars have become a favorite snack fuel for those who are always on the go (count us among their fans). But becoming a leader in the competitive “functional food” industry takes more than just a stellar product. It means creating a digital advertising strategy that’s just as good. To push the brand to new heights, JiMMY Bars not only partnered with Oh 1 but gave us total control of their entire paid media management, including Google search, shopping, display, Facebook and Instagram. By aligning all channels with Oh 1’s best practices and developing entirely new creative, we increased return on ad spend by 118% over a 4-month period. During the same period, the brand also saw an increase in spend of 74%, demonstrating our ability to not only scale but scale with extreme efficiency. 

Glandex strives to keep your pets happy and healthy. That’s a ball we’re always happy to chase. Oh 1 partnered with the brand to achieve a specific KPI in their marketing strategy: increase efficiency in brand awareness to help drive sales both online and in big-box pet stores. To do it, we spent three months building out more robust advertising campaigns focused on direct-to-consumer sales as well as brand awareness initiatives. Our work resulted in a 50% decrease in CPM with a 40% increase in spend. This allowed Glandex to not only increase impression volume due to the higher spend but also reach users on Facebook and Instagram more efficiently. In short, we helped Glandes stretch their budget further than ever before.

Undone Beauty specializes in minimalist makeup for everyone, a bold promise that requires a comprehensive understanding of their customers, from skin tone to brand awareness. Oh 1 Media partnered with Undone Beauty to help improve their customer knowledge by creating a new approach to the brand’s social media campaigns. We started by segmenting customers into tiers based on their purchasing journey and familiarity with Undone Beauty. Then, we energized their social media efforts with unique creative assets tailored to each segment, resulting in an 88% increase in return on ad spend while reducing cost per purchase by 44%. Throughout the project, the largest driver of efficiency was Oh 1’s unique access to Oracle Data Cloud audiences, which target Facebook and Instagram users based on actual purchase data. 

(B2B lead gen for providing small business loans)

Oh 1 Media initially provided an audit of Lendr's digital advertising and found significant room for improvement. The team overhauled all of Lendr's Facebook and Google ad campaigns while also expanding into LinkedIn ads and within 2 months, had decreased their cost per lead by 35% and cost per customer acquisition by 40%.